Amanda Chen
Founder & Brand DirectorLeads PureB12’s overall direction, including brand strategy, product positioning, collection planning, customer experience, and long-term development.
About us
Meet the Team Behind PureB12
PureB12 is operated by a focused team working across brand direction, product development, educational content, ecommerce, customer experience, and product documentation.
Our work supports the Pure Mate™ Vitalize B12 vape-style diffuser collection and the resources adults use to compare product information, flavor options, transparency, shipping, and customer support.
For a broader overview of the brand, collection, and educational resource structure, visit About Pure B12 Vape .
PureB12
Focused ecommerce brand
8
Current Pure Mate™ Vitalize flavors
6
Core team functions represented
Adult Use
Product communication for legal-age adults
PureB12 Company Overview
PureB12 is a direct-to-consumer ecommerce brand focused on one defined product collection and a connected customer information experience.
Brand
PureB12
The brand behind the Pure Mate™ Vitalize collection.
Product Focus
B12 Vape-Style Diffusers
Nicotine-free, tobacco-free, and caffeine-free positioning.
Business Model
Online Direct-to-Consumer
Product discovery, education, ordering, and support through the official store.
Core Functions
Product, Content, Ecommerce & Support
Connected responsibilities across the complete customer journey.
Who We Are
PureB12 is built around a focused product category rather than a broad catalog of unrelated products. Our team maintains the Pure Mate™ Vitalize collection and the information adults use to understand and compare it.
Focused product category
We concentrate on one B12 vape-style diffuser collection and its connected educational resources.
Flavor-first comparison
The current eight-flavor lineup is organized around clear taste directions and product-page information.
Connected customer resources
Collection pages, FAQs, guides, transparency resources, shipping, returns, and support are internally connected.
Our Mission
Our mission is to make PureB12 products easier for adults to understand and compare through clear product descriptions, organized flavor information, educational resources, accessible support, and ongoing store maintenance.
Clarity
Explain product format, flavor, positioning, and boundaries in plain language.
Education
Maintain category guides, comparison content, and FAQs.
Support
Help customers navigate products, orders, shipping, and returns.
Maintenance
Update product pages, mobile layouts, links, and store information.
How Our Team Supports PureB12
Each department has a distinct responsibility, but the roles connect to create one consistent product and customer experience.
01
Brand Direction
Defines product positioning, collection priorities, and long-term brand standards.
02
Product Development
Coordinates flavors, packaging, product information, and production communication.
03
Content & Education
Maintains guides, comparisons, FAQs, and editorial consistency.
04
Website Experience
Maintains Shopify pages, mobile usability, navigation, and ecommerce workflows.
05
Customer Support
Helps with product information, orders, shipping questions, and returns.
Meet the PureB12 Team
The following team roles cover leadership, product development, educational content, customer care, ecommerce, and documentation.
David Miller
Product Development ManagerCoordinates flavor planning, packaging updates, collection consistency, product-page information, and production partner communication.
Sarah Li
Content & Education LeadMaintains educational guides, comparison articles, buying resources, FAQs, content updates, and editorial standards.
Chris Adams
Customer Experience ManagerHelps customers with product questions, order updates, shipping information, returns, and navigation across the PureB12 store.
Emily Wong
Website & Ecommerce ManagerMaintains the Shopify storefront, product pages, mobile experience, technical updates, search visibility, and online shopping journey.
John Baker
Quality Documentation CoordinatorOrganizes product references, ingredient information, transparency resources, and internal documentation for consistency across the store.
Why We Maintain Clear Product Information
Customers should be able to understand the product category, compare flavors, review published information, and find support without relying on vague claims.
Clear product positioning
Nicotine-free, tobacco-free, caffeine-free, and intended for adults.
Easy flavor comparison
Eight flavor profiles organized through one focused collection.
Educational resources
Guides, comparisons, FAQs, and ingredient information.
Accessible support
Clear contact routes for product, order, shipping, and return questions.
How We Work Together
Our workflow connects product planning, information review, ecommerce preparation, customer communication, and ongoing maintenance.
01
Product Planning
Organizing flavor direction, collection structure, packaging needs, and product information.
02
Information Review
Reviewing product details, ingredient references, flavor language, and transparency resources.
03
Store Preparation
Preparing product pages, collection content, guides, FAQs, and mobile layouts.
04
Customer Communication
Helping with products, orders, shipping, returns, and website navigation.
05
Ongoing Updates
Maintaining product information, internal links, educational resources, and store usability.
Product Information & Transparency
PureB12 organizes product format, flavor descriptions, label information, and transparency resources so adults can review the collection with clearer context.
Clear positioning
Pure Mate™ Vitalize is presented as nicotine-free, tobacco-free, caffeine-free, and intended for adults.
Connected resources
Product pages, guides, FAQs, collection content, and transparency information are internally connected.
Defined boundaries
PureB12 vape-style diffuser products are not medical products or dietary supplements.
Customer Support
Our customer experience team helps visitors find information and resolve practical questions related to products, orders, shipping, and returns.
Product questions
Help locating flavor, format, FAQ, ingredient, or collection information.
Order and shipping assistance
Support with order confirmation, shipping updates, and delivery questions.
Returns and resolutions
Guidance on applicable return procedures and delivered-order issues.
About PureB12 FAQ
Quick answers about our brand, team, collection, and customer resources.
What is PureB12?
PureB12 is the brand behind the Pure Mate™ Vitalize B12 vape-style diffuser collection.
Who leads PureB12?
Amanda Chen serves as Founder and Brand Director, leading brand direction, product positioning, collection planning, and long-term development.
What does the PureB12 team manage?
The team works across product development, content, customer support, ecommerce, operations, and documentation.
How many flavors are currently available?
The current Pure Mate™ Vitalize collection contains eight flavors: Mango Orange, Blue Raspberry, Watermelon Frost, Rose Berry, Cola Lime, Peppermint, Vanilla Caramel, and Tropical Sunset.
Do Pure Mate™ Vitalize products contain nicotine?
Pure Mate™ Vitalize products are made without nicotine and without tobacco.
Do Pure Mate™ Vitalize products contain caffeine?
The current Pure Mate™ Vitalize collection is positioned as caffeine-free.
Where can I learn more about B12 vape?
Start with the What Is B12 Vape? guide, then explore the collection, FAQ, ingredients guide, and transparency information.
How can I contact PureB12?
Use the Contact Us page for product, order, shipping, returns, and website questions.
Explore PureB12
Compare the Pure Mate™ Vitalize collection, learn about B12 vape-style diffusers, review product information, or contact the PureB12 team.
Important: Pure Mate™ Vitalize products are intended for adults who meet the applicable legal purchasing age in their location. They are not medical products or dietary supplements and are not intended to diagnose, treat, cure, or prevent any disease.