Privacy Policy
Privacy Policy
This Privacy Policy describes how [LEGAL BUSINESS NAME], operating the PureB12 website and store, collects, uses, discloses, retains, and protects personal information.
It also explains the privacy choices and rights that may be available when you visit our website, create an account, place an order, subscribe to communications, or contact customer support.
This policy must match the actual Shopify Customer Privacy settings, installed applications, analytics tools, advertising services, payment providers, shipping providers, and regions in which the store operates. Remove any section that does not reflect your actual practices and add any processor or use that is missing.
1. Scope of This Privacy Policy
This policy applies to personal information collected through the PureB12 website, online store, customer accounts, checkout, customer support, marketing communications, and other services that link to this policy.
It does not govern third-party websites, services, or applications that maintain their own privacy policies, even when those services are linked from or integrated with our website.
2. Personal Information We Collect
The information collected depends on how you interact with the store, the services you use, and the choices you make.
Name, email address, telephone number, billing address, shipping address, and other contact details.
Products purchased, order value, discounts, currency, transaction status, fulfillment details, returns, refunds, and order history.
Payment details required to complete transactions. Full payment credentials are generally handled by authorized payment providers rather than stored directly by PureB12.
Account identifier, login status, saved preferences, addresses, and account-related activity when customer accounts are used.
Messages, support requests, reviews, survey responses, wholesale inquiries, and other information you provide to us.
IP address, browser, device type, operating system, referring page, pages viewed, interactions, approximate location, cookie identifiers, and diagnostic information.
3. Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you when you place an order, create an account, subscribe, or contact us.
- Automatically from your browser or device through cookies and similar technologies.
- From Shopify, which hosts and supports our online store.
- From payment processors, fraud-prevention providers, and identity or age-verification services.
- From fulfillment providers, warehouses, shipping carriers, and delivery partners.
- From analytics, advertising, marketing, and customer-support providers.
- From publicly available sources or business partners where permitted by law.
4. How We Use Personal Information
Process payments, accept orders, fulfill purchases, deliver products, manage accounts, and provide receipts.
Send order confirmations, shipping notices, account messages, policy updates, and responses to support requests.
Verify transactions, detect suspicious activity, protect accounts, enforce store terms, and prevent misuse.
Understand website usage, diagnose technical issues, improve navigation, measure performance, and develop store features.
Send communications where permitted and measure or personalize advertising according to applicable consent and opt-out requirements.
Comply with laws, respond to lawful requests, maintain records, resolve disputes, and protect legal rights.
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, local storage, tags, software development kits, and similar technologies to operate the website and understand interactions.
| Category | Typical purpose | Control |
|---|---|---|
| Necessary | Checkout, security, account access, cart, fraud prevention, and store operation. | Generally required for core store functions. |
| Functional | Remember preferences and provide enhanced website functions. | May be controlled through available privacy settings. |
| Analytics | Measure traffic, interactions, errors, and store performance. | Availability depends on location and consent settings. |
| Advertising | Measure campaigns and deliver or personalize advertising. | May be subject to consent or opt-out rights. |
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You can manage certain cookie choices through the store’s cookie banner where available. Browser settings can also block or delete cookies, although doing so may affect store functionality.
6. How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate the store, complete transactions, provide support, comply with law, and protect our rights.
- Shopify and providers that host or support the online store.
- Payment processors, banks, fraud-prevention, and verification providers.
- Warehouses, fulfillment providers, shipping carriers, and delivery partners.
- Customer-support, email, analytics, advertising, and marketing providers.
- Professional advisers, including lawyers, accountants, insurers, and auditors.
- Government authorities or other parties where required by law or lawful process.
- A buyer, investor, lender, or successor in connection with a business transaction.
- Other parties when you direct us to disclose information or provide valid consent.
Service providers may process information only for the services they provide to us, subject to their agreements and applicable law.
7. Targeted Advertising, Sale, and Sharing
We may use or disclose certain identifiers, device information, cookie information, and website-interaction data to advertising, analytics, or marketing partners.
Depending on the law where you live, some of these activities may be considered a “sale” or “sharing” of personal information, or the use of personal information for targeted advertising—even when money is not exchanged directly for the information.
Eligible visitors can submit an applicable opt-out request through the Your Privacy Choices page. Where legally required and technically supported, we may also recognize a Global Privacy Control signal for the browser and device used to visit the store.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including completing transactions, maintaining business and tax records, providing customer service, preventing fraud, resolving disputes, and meeting legal obligations.
Retention periods vary based on the type of information, the reason it was collected, legal requirements, contractual obligations, and whether the information is needed to establish or defend legal claims.
Information may be deleted, anonymized, or retained in a restricted form when it is no longer required for an active business purpose, subject to applicable law and technical limitations.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
No internet transmission, electronic-storage system, or security measure can be guaranteed to be completely secure. Customers should use unique passwords, protect account credentials, and contact us if they suspect unauthorized account activity.
10. Your Privacy Rights and Choices
Depending on your location and subject to applicable exceptions, you may have rights relating to your personal information.
- Request access to personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of qualifying personal information.
- Request a portable copy of certain personal information.
- Opt out of qualifying sale, sharing, or targeted advertising activities.
- Withdraw consent where processing depends on consent.
- Object to or request restriction of certain processing where applicable.
- Opt out of marketing email using the unsubscribe link in the message.
- Appeal a decision relating to a privacy request where applicable.
How to submit a request
Submit a request through the Contact Us page or email [PRIVACY EMAIL]. Describe the right you wish to exercise and provide enough information for us to understand and verify the request.
We may need to verify your identity before completing a request. Authorized agents may submit requests where permitted, but we may require proof of authority and direct verification with the consumer.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
11. International Data Transfers
PureB12, Shopify, and other service providers may process personal information in countries different from the country where you live.
Privacy and data-protection laws in those countries may differ. Where required, appropriate legal mechanisms or contractual protections may be used for cross-border transfers.
12. Children and Minors
Pure Mate™ Vitalize products are intended only for adults who meet the applicable legal purchasing age in their location. The store is not directed to children or minors.
We do not knowingly seek to collect personal information from children for the purpose of selling adult-use products. Contact us if you believe a child has submitted personal information improperly so the situation can be reviewed.
13. Third-Party Websites and Services
Our website may contain links to external websites or use third-party services. Those parties maintain their own privacy and security practices.
We are not responsible for a third party’s privacy practices or content. Review the privacy policy of any third-party website or service before providing personal information.
14. Changes to This Privacy Policy
We may update this policy to reflect changes in our services, technologies, providers, business practices, or legal obligations.
The updated version will be posted on this page with a revised effective date. Additional notice may be provided where required by applicable law.
Contact Us About Privacy
Contact PureB12 with questions about this Privacy Policy or to submit a privacy request. Do not include full payment-card details or other unnecessary sensitive information in your message.
Legal business: [LEGAL BUSINESS NAME]
Privacy email: [PRIVACY EMAIL]
Business address: [BUSINESS ADDRESS]